Understand the client’s goals, target audience, budget, and timeline for the Instagram advertising campaign.
Create visually appealing and engaging content for Instagram ads, including high-quality images, videos, carousels, or Stories that resonate with the target audience and align with the client’s brand.
Set up Instagram ad campaigns using Facebook Ads Manager or Instagram's native advertising platform. Define campaign objectives, targeting options, ad placements, budget, and scheduling.
Utilize advanced targeting options to reach the client's target audience based on demographics, interests, behaviors, location, and custom audiences for retargeting.
Choose the most suitable ad formats for the campaign objectives, such as feed ads, Stories ads, carousel ads, video ads, or Explore ads, and optimize creative elements for each format.
Write compelling ad copy that grabs attention, communicates the value proposition, and includes a clear call-to-action (CTA) to encourage engagement or conversions.