Platform Selection: Identify the most suitable social media platforms based on the client's target audience demographics, industry, and goals. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.

Content Creation: Create high-quality, engaging content tailored to each social media platform and the preferences of the target audience. Content may include images, videos, infographics, blog posts, polls, and user-generated content.

Content Calendar: Develop a content calendar to plan and schedule social media posts in advance. Maintain a consistent posting schedule to keep followers engaged and maximize reach.